A+A Dusseldorf, Insight and Innovation core to our 2017 success

Written by Andrew Wood

2 November 2017

This year’s A+A Dusseldorf exhibition was the perfect platform for us to celebrate current strategic partnerships and develop new ones. At the forefront of the stand, digital tablets gave visitors the chance to gain an in-depth understanding and insight on our product strategy and vision for the future.

We launched both the Contour face protection range and the ConceptAir respiratory kits at the show. Visitors maximised the opportunity to get hands on with the new products, and understand how the user driven innovations solve wearer problems.

Further to the four successful days at the exhibition centre, we took the opportunity to engage and reinforce relationships with our valued partners as we hosted two events. These events were focused on getting closer to partners, highlighting the multiple sales and marketing tools available, and giving customers a view into the future. The events were concluded with the first Centurion partner awards, which were presented to customers to share partnership best practice and celebrate the successes of 2017.

We also utilised A+A to gain insight into the market and get feedback on future innovations and product strategy. The insight and innovation centre, led by Michelle Locke, our Head Protection Systems Product Manager, provided customers an opportunity to help shape the development of forthcoming products.