Centurion unveils new business strategy
4 June 2017
This May, we invited several key suppliers, community partners and media for an insight into our new business strategy, brand positioning, and a tour of the refurbished headquarters, including our new Clarity Counts University.
Our Chief Executive Officer, Jeff Ward, shared the newly developed business strategy and 2020 vision, which is grounded on detailed customer and end-user research. He outlined how customers will be at the heart of new product development and how the company plans to reinforce its position as a leader in safety in the above-the-neck personal protective equipment market (PPE).
Jeff Ward, CEO at Centurion, said: “Above-the-neck solutions are the most vital decision any organisation’s PPE buyer can make. We will therefore focus relentlessly on making the safe even safer, solving problems encountered by customers and amplifying our unwavering, unique focus on above-the-neck.”
“The event was a great way to celebrate our transformation with the people who have helped us get there, and those who we wish to continue to build strong partnerships with in the future.
“As a specialist, independent company who share the industry with major multi-national conglomerates, we differentiate through unique, transformative partnerships. This event was crucial in taking the time out to thank everyone for their support and signal our ongoing commitment to this effort.”
During the day, our guests were also given the opportunity to see the production facility manufacturing Centurion’s award-winning new Nexus range, testing facilities and the newly refurbished offices, reception and meeting rooms.
Our Marketing Director, Andrew Gordon, gave more detail on our new brand positioning, including the company’s new brand identity, logo, website and brand strap line ‘When Clarity Counts’.
Andrew commented: “Throughout our business, there is a passion for safeguarding the judgement and creativity that shape our world. We believe that judgement and creativity are only possible with a clear head, and that protecting the head means protecting every single part of it. Truly integrated head protection demands an unrivaled understanding of our users, so only by working together can we reach and maintain our goal of being the global experts in total head safety at work.”